Deconstructing Disney movie trailers

Music videos

Music videos

This is a summary of what we have learnt about music videos so far.

music video: a short film that integrates a song with imagery, and produced for promotional or artistic purposes.

The main conventions of mainstream music videos:

• set in urban areas 
• feature 'real' people facing adversity and hardship
• narrative with elements of perfomance
• set as a representation of society at the time
• diverse represenntations
• elements of struggle and hardship
• set in urban area

Set OCR media products:

• Corrine Bailey Rae- Stop Where You Are
• Massive Attack  - Unfinished sympathy 
• Emeli Sande - Heaven

The main conventions of alternative music videos :

• artist doesn't appear 
• conceptual narrative
• set in subrban areas
• limited representations/ lack of diversity
• may contain a sinister element 

set OCR media products :

• Fatboy Slim - Ya Mama
• Radiohead - BurnThe Witch
• David Guetta - Titanium 

some music videos may pay homage to another media text this is called intertextuality, some examples include:

Cohen's moral panic:

"moral panics have been described as a condition, episode , person or group which emerge to become defined as a threat to societal values and interests " - e.g. terrorists or young people. 

below is a table on the social, historical and cultural context of unfinished sympathy and Titanium 

final magazine cover and contents page

Photo shoot and Model consent form

Below I have attached some of the best pictures taken from my photo shoot. I have used a variety of shots (e.g. mid shot, long shot and close up) of my model to give me a variety of options once I start editing and designing my magazine cover

below I have attached a picture of my model with their consent form.

Set advertising and marketing texts

Overtime Old spice has marketed themselves differently but there are some key features in their branding and advertising that has remained the same. Below I have outlined some of the key differences and similarities in the way the brand have decided to market themselves.

similarities

• Target audience - both adverts show a clear male target audience, in the older advert this is shown through the woman being sexually attracted to him and the use of the male gaze, in the newer advert this is shown through the use of direct address 'smell like a man, man' is a clear address to men and the target of selling to them
• Presentation of men - both adverts present men in a 'manly', strong and confident way. In the older advert this is shown through the angle of gaze being directly at the consumer and the words 'very convincing' on the poster highlighting his power and strength, the newer poster also presents men in a similar way as he is topless and 'smells like a man'
• Font and layout - In the old advert the font of 'old spice' is the same as the font of old spice in the newer advert; the brand has decided to market like this to keep the brand recognizable and have elements of a modern twist and feel on a classic font and brand

differences

• Product placement - In the older advert , there is a picture of the product however in the newer advert the model is actually holding the product and the product is placed in the centre of the advert drawing the consumers eyes to it immediately . Due to the man holding the product in the newer advert it presents to the consumer as the product being more tangible and more accessible this is why this brand has chosen to market themselves this way 
• Colours and branding- In the older advert the colour white is used to compliment the background colour of the image and almost create irony in the complete contradiction of white representing purity and cleanliness but the main selling point being sex appeal, however in the newer advert, to fit with the product and the overall brand Old spice has chosen to market themselves with a heavy emphasis on the colour red as it is synonymous with the product and the brand as a whole.

Flatplan

This is the flat plan of my magazine cover and contents page of  my music magazine revival. There are elements from real media texts that I have taken inspiration from on my cover and contents page. Below I have inserted a few specific examples of the features of my magazine inspired by real media texts.

Genre

The genre for my music magazine is alternative r&b. and I have chosen the  name 'revival' for my magazine name; the use of an evocative name causes interest from the reader without it being irrelevant to the magazine and its contents.
I have chosen revival as it was the most popular name chosen from my survey and it represents a rebirth of a new generation and young people, it also is a representation  of my magazine bringing alternative r&b music alive and reintroduction it to a more mainstream audience.

Font types
Below I have inserted a mood board of mastheads of magazine covers of music magazines in the same or similar genre.All the mastheads below are in a big,bold font which was the inspiration for the font styles for my music magazine.

These are my potential font styles/ideas, all inspired by mastheads of existing magazines. They are quite bold and minimal and based on the examples of real media texts and the feedback from my focus group and survey these are the font styles I have chosen to go with.

 Based on the feedback on my survey my magazine will feature celebrity interviews and quizzes as this is what appealed to my target audience the most. 

Below I have inserted a mood board of the model style/ shot types I am looking for :