Music videos
This is a summary of what we have learnt about music videos so far.
music video: a short film that integrates a song with imagery, and produced for promotional or artistic purposes.
The main conventions of mainstream music videos:
- set in urban areas
- feature 'real' people facing adversity and hardship
- narrative with elements of perfomance
- set as a representation of society at the time
- diverse represenntations
- elements of struggle and hardship
- set in urban area
Set OCR media products:
- Corrine Bailey Rae- Stop Where You Are
- Massive Attack - Unfinished sympathy
- Emeli Sande - Heaven
The main conventions of alternative music videos :
- artist doesn't appear
- conceptual narrative
- set in subrban areas
- limited representations/ lack of diversity
- may contain a sinister element
set OCR media products :
- Fatboy Slim - Ya Mama
- Radiohead - BurnThe Witch
- David Guetta - Titanium
some music videos may pay homage to another media text this is called intertextuality, some examples include:
Cohen's moral panic:
"moral panics have been described as a condition, episode , person or group which emerge to become defined as a threat to societal values and interests " - e.g. terrorists or young people.
below is a table on the social, historical and cultural context of unfinished sympathy and Titanium
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