Deconstructing Disney movie trailers

Music videos

Music videos

This is a summary of what we have learnt about music videos so far.

music video: a short film that integrates a song with imagery, and produced for promotional or artistic purposes.

The main conventions of mainstream music videos:

• set in urban areas 
• feature 'real' people facing adversity and hardship
• narrative with elements of perfomance
• set as a representation of society at the time
• diverse represenntations
• elements of struggle and hardship
• set in urban area

Set OCR media products:

• Corrine Bailey Rae- Stop Where You Are
• Massive Attack  - Unfinished sympathy 
• Emeli Sande - Heaven

The main conventions of alternative music videos :

• artist doesn't appear 
• conceptual narrative
• set in subrban areas
• limited representations/ lack of diversity
• may contain a sinister element 

set OCR media products :

• Fatboy Slim - Ya Mama
• Radiohead - BurnThe Witch
• David Guetta - Titanium 

some music videos may pay homage to another media text this is called intertextuality, some examples include:

Cohen's moral panic:

"moral panics have been described as a condition, episode , person or group which emerge to become defined as a threat to societal values and interests " - e.g. terrorists or young people. 

below is a table on the social, historical and cultural context of unfinished sympathy and Titanium