Focus group

For my focus group research I compiled a series of questions about the different aspects of magazine covers and contents pages and magazines in general to establish some key features that I want to include in my magazine cover and contents page.

The general feedback from my focus research group was that my target audience wanted an affordable magazine that focuses on alternative r&b/r&b however incorporates elements of fashion  and culture. The focus group research brought up concerns on the perception of the women in the  media and that images of women on magazine covers are highly sexualised and often presented as artificial. Another key point highlighted by the research is the lack of representation of ethnic minorities on magazine covers; and the eurocentric notion of how ethnic minorities are presented on publications
The questions answered by the focus group also highlighted that my target audience wanted a minimalist magazine cover and contents page layout with little text but was still big and bold and caught the attention of the reader.

examples of some of the questions asked in the focus group:

1. how do you feel women are presented on magazine covers and media in general?

2. how do you feel ethnic minorities are represented on magazine covers and media in general?

3.would you prefer to see a full length photo or a close up?

4.would you prefer lots of text on a magazine cover or not that much?