Survey feedback

Based on the feedback/results from my focus group research, I conducted a survey with 8 questions in more detail  for my prelim task to help me make key decisions when approaching design for my magazine. Based on the results from the survey, my magazine name will be named revival. This was the most popular name chosen in my survey and surprisingly the name I liked the most for my magazine.

For most of the questions in my survey I used real life media texts to implicitly ask my target audience key questions about the layout, structure and overall look for my magazine cover. The second question was about shot types and all of the people who took my survey agreed they liked the magazine cover with the close up shot best as it caught their attention and would cause the cover to stand out therefore I will be using this technique when approaching the design if the magazine and plan to use a close up shot of my model.

Based on the results of the survey I will be using a big, bold font in a handwritten style ; I feel this contributes to a youthful, modern feel on the magazine however still looks professional and will catch the readers attention.

In terms of the layout of the contents page and the setting of my magazine cover image the survey results were very split. Many of my target audience liked a more minimalist approach to the contents page having mostly pictures with enlarged page numbers and very little text. However the other half of people who answered the survey preferred a more traditional layout of the contents page in terms of having an image with key features and information. I plan for my music magazine 'revival' to be somewhere inbetween that incorporates what my target audience wants and what fits well with the magazine.

In terms of setting of the magazine cover, the feedback from the survey was also very divided; most people preferred a plain colour studio background whilst a significant part of my target audience preferred the setting with and around nature. Personally I prefer a setting outside as you can explore a variety of different backgrounds and colours and if I have a good shooting location it could fit perfectly with the demographic of my magazine, however a studio background would make my magazine cover look more professional, clean and overall very polished so I will make this decsicon in which route to go when designing my magazine cover.

Below is my reader profile and what my ideal/target audience is: